Brand Consulting

The Work

Bridging the gap between motherhood brands and the right creators.

Influencer marketing in the motherhood space is its own world. The creators who actually move product are the ones who’ve earned real trust with their community — and that trust is built quietly, over time, through honesty.

I’ve spent years on both sides of that table. I know the creators, I know what makes a brief land, and I know what an audience smells as inauthentic from a mile away. My job is to help motherhood brands run influencer programs that feel relationship-driven instead of transactional — and that actually convert.

I also offer brand reviews for founders who want a fresh, honest lens on how their brand is showing up before they invest in marketing it.

Core Offering

Influencer marketing, done thoughtfully.

From a single creator partnership to a full launch campaign — I run influencer programs end-to-end with the relationships, taste, and judgment that come from years inside this niche.

What I handle

Plug me in for one piece or all of it. I’ll meet you where you are.

Creator sourcing & matchmaking — finding the right voices for your brand, not just the biggest.
Outreach & relationship management — warm, personal, and on your behalf.
Rate negotiation — fair deals that protect your budget without burning the relationship.
Contracting — clear scopes, usage rights, and exclusivity terms.
Brief writing — creative direction that gives creators room to do what they do best.
Video scripting — hooks, beats, and messaging that actually convert.
Campaign management — timelines, approvals, deliverables, the whole thing.
Performance reporting — what worked, what didn’t, and where to lean in next.

Whether you’re testing a one-off partnership or launching a full campaign across a dozen creators, the level of care stays the same. I work with brands that take this seriously — and I treat every creator I bring to the table like a long-term relationship, not a transaction.

Also Offered

Brand reviews, from the mom you’re marketing to.

Before you spend money getting your brand in front of moms, it’s worth knowing how it’s actually landing. I offer brand reviews for founders who want a candid, experienced perspective on how their brand reads to the audience you’re trying to win.

I’ll dig into:

Logo & visual identity — what it communicates at first glance.
Color palette — does it feel like the brand you say you are?
Messaging & positioning — is your "why" coming through?
Copy & voice — from your website to your captions.
Packaging — the in-home moment that often makes or breaks repeat purchase.
Emotional resonance — does your brand actually earn a busy mom’s attention?

You’ll walk away with clear, actionable feedback — not vague brand-speak.

Why Work With Me

Relationships first. Always.

I’ve been embedded in the motherhood creator space for years — testing, partnering, listening, and building real friendships along the way. That network and that judgment are what I bring to every brand I work with.

Deep connections

A network of motherhood creators I’ve known, vetted, and worked with for years.

Audience instincts

I know what moms actually trust — and I know what reads as a sales pitch in disguise.

Built to convert

Every brief, script, and partnership is designed with performance in mind.

Relationship-driven

I treat your brand and every creator with care — because long-term trust is the strategy.

Kind Words

From a brand I’ve worked with

Hadley is the rare consultant who actually understands the motherhood space from the inside out. She brought us creators we never would have found on our own, wrote briefs our team genuinely wanted to work from, and delivered a campaign that outperformed every benchmark we had. She made the whole process feel personal — for us and for every creator she sourced.

Marketing Lead · Motherhood DTC Brand

How We Can Work Together

From one creator to a full campaign.

Bring me in for a single partnership, a launch moment, or ongoing influencer strategy. I scale to fit the work.

Quick Look

Brand Review

A candid, written audit of how your brand is landing — visual identity, messaging, copy, packaging, and emotional resonance.

Focused

One-Off Partnership

Single creator partnership handled end-to-end — sourcing, outreach, contracting, brief, script, and reporting.

Full Scope

Campaign Management

Multi-creator launches and ongoing influencer programs, fully managed from strategy through performance reporting.

Consulting services are billed hourly. Inquire for rates.