Trusted by modern parents. Valued by family brands.
Helping family brands become household names while helping parents choose with confidence.
A mom on a mission.
I'm an influencer marketing strategist, content creator, and mom. After nearly a decade helping brands build trust through creator partnerships and authentic storytelling, becoming a parent gave me an entirely new perspective.
By Hads is where professional expertise meets real-life motherhood, from custom-curated baby registries built around your lifestyle, to helping brands connect with families through thoughtful strategy, trusted creators, and authentic campaigns.
Brand Consulting
Brand reviews and influencer marketing support, from creator sourcing and outreach to full campaign execution.
Explore Consulting →UGC & Brand Partnerships
Photo & video UGC, sponsored content, whitelisting, and honest product testing with values-aligned partners.
View Media Kit →Baby Registry Curation
Custom, personality-fit registries built around your lifestyle and budget.
Explore Registry Service →Digital Resources
Downloadable guides, checklists, and trackers built from real experience, starting at $9.
Shop Resources →Honest words from moms I've helped.
As a first-time mom, I truly had NO idea where to even begin with building a registry. Hadley made the entire process feel so easy, thoughtful, and honestly exciting. Now being on the other side with a newborn, we use and love literally everything she recommended every single day. Could not be more grateful for her guidance, wisdom, and for saving us from buying a million random things we didn't need!
Sami S.
@samispalter · Registry Client
As a first-time mom, you get so tempted by mom-marketing… I had a ton of things on my list that Hadley told me I wasn't going to need. Not only that, but as a clean/green mama, I wanted to make sure everything was as clean as possible. She knew about toy safety recalls and other toxic items marketed as clean that I immediately took off my list. I HIGHLY recommend a registry review from her, especially if you're a first-time mom!
Sam D.
@samdavissofficial · Registry Client