The Shortlist

My Favorite Brands

A running list of the brands I actually use, love, trust, and partner with — with exclusive discounts for the By Hads community. Click any tile to shop.

Honest disclosure: These are affiliate links. I may earn a small commission if you shop through them. I only recommend products I truly trust.

Bobbie

European style organic baby formula that meets the U.S. FDA's nutritional requirements. Bobbie is the only female-founded and mom-led baby formula company.

10% off with HADLEYR Shop Bobbie →

Tubby Todd

Gentle, fragrance-light (or free) bath and body care for babies with sensitive skin. Their All-Over Ointment is a cult favorite for a reason.

10% off at checkout Shop Tubby Todd →

Colored Organics

100% GOTS-certified organic cotton baby and kids' clothing in soft, modern tones. The basics that live in our rotation.

15% off with HADLEY15 Shop Colored Organics →

Beam

Clean, functional wellness products built to actually support how moms feel day to day. From better sleep to steadier energy, Beam is one of the few wellness brands I keep coming back to.

35% off your first order with HADS Shop Beam →

Equip

Whole-food-based protein and nutrition for moms who care about ingredient quality as much as performance. Clean labels, no junk, and easy to feel good about adding to your daily routine.

15% off with HADS15 Shop Equip →

HARPPA

Thoughtfully designed baby essentials with a minimal, modern aesthetic. Form meets function — always.

12% off with HADSRSTVDT Shop HARPPA →

Roka Harness

A universal, easy-to-clean silicone highchair harness that's wipeable and antibacterial. No more trapped crumbs or hidden buildup.

10% off with HADS10 Shop Roka Harness →

Backer

A 529 savings plan, made simple. Open an account in minutes and share a personalized page for family and friends to contribute to your child's future.

Get $29 when you sign up Join Backer →
Missing Something?

Looking for a specific product?

I'm always adding to this list. If there's a brand or product you want me to vet — or a category where you need a recommendation — reach out.

Ask Hadley