Blog by Hads
Honest, occasionally unfiltered writing from a decade working with family brands and a few years deep in motherhood.
Matrescence Is the Consumer Shift Marketers Still Don't Understand
Becoming a mom doesn't just change what women buy. It changes how they research, evaluate risk, and decide who to trust. Here's why marketers need to understand matrescence.
Read the post →Parents Don't Need More Marketing. They Need More Reasons to Trust You.
Parents aren't looking for more reasons to buy. They're looking for confidence in what they choose. Five ways brands can reduce uncertainty, build credibility, and earn their trust.
Read the post →Your Followers Don't Need Another Product Recommendation
Parents don't need another person telling them what to buy. They need someone they trust to help them make the decision. Five ways family creators can protect that trust while still driving influence.
Read the post →Why Every Decision Feels Bigger After Becoming a Mom
Why can the simplest decisions suddenly feel so consequential after becoming a mom? Understanding matrescence can help explain the shift and make deciding what deserves your energy a little easier.
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