For Motherhood Brands

Brand Consulting

Influencer marketing strategy and brand reviews from someone who lives and breathes the motherhood creator space.

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The Work

Two ways I help brands grow.

Influencer Marketing

The best influencer marketing doesn't feel like marketing at all. It comes from creators who have built genuine trust with their communities and brands that know how to nurture those relationships. I help brands build thoughtful, relationship-first influencer programs that turn authentic recommendations into real results.

Creator sourcingOutreach & relationship managementRate negotiationContractingBrief writingVideo scriptingCampaign managementPerformance reportingProduct seeding & gifting

Brand Reviews

A close look at your product, packaging, and positioning from the parent you're marketing to, surfacing what your internal team is too close to see.

  • Logo & visual identity
  • Color palette
  • Messaging & positioning
  • Copy & voice
  • Packaging
  • Emotional resonance
Why Work With Me

Relationships first. Always.

Deep connections

An extensive network of family, lifestyle, and motherhood creators I've known, vetted, and worked with for years.

Audience instincts

I know what parents actually trust, and what reads as a sales pitch.

Built to convert

Every brief, script, and partnership is designed with performance and ROI in mind.

Relationship-driven

I treat every creator with care, long-term trust is the strategy.

Kind Words

From the brands and creators I work with

From a Brand I've Worked With

Working with Hadley has been one of the best decisions we've made for our dietary supplement brand. She has an extraordinary ability to connect us with major influencers who had previously been completely out of reach, and not just any influencers, but the right ones: relevant, highly engaged, and aligned with our brand values. What sets Hadley apart is how far her expertise extends beyond influencer outreach. She has been an invaluable consultant on packaging design, surfacing insights and strategic details that our entire internal marketing team had missed. She guided us through building a long-term affiliate program and shop-my-link strategy and provided hands-on support for a major in-store Target launch, seamlessly integrating social and influencer campaigns to drive real results. We hope to work with her for a long time to come!

Stephanie R.

Founder, Dr. Stephanie's

Let's Talk

Have a brand or campaign in mind?

Tell me about your brand. I'll respond within 3 business days with next steps.

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